Your question: Why is Pandora not using mined diamonds?

Does Pandora use blood diamonds?

Instead, as a “testament to our ongoing and ambitious sustainability agenda”, said chief executive Alexander Lacik this month, Pandora would use only diamonds grown in laboratories. He used the occasion to announce the Pandora Brilliance range featuring lab-grown diamonds set in rings, bangles, necklaces and earrings.

What does Pandora use instead of diamonds?

Pandora is replacing mined diamonds with lab-grown diamonds.

On Tuesday, May 4, 2021, Pandora unveiled the new Pandora Brilliance collection, which is the brand’s first jewelry line using “sustainably lab-created diamonds,” according to a press release.

Does Pandora use real gemstones?

Pandora provides a universe of hand-finished and modern jewelry primarily made from genuine materials, including solid sterling silver and 14k or 18k gold. We use a variety of gemstones, stones and cultured pearls to add sparkle and color to our genuine silver and gold jewelry.

Why mined diamonds are bad?

Due to poor planning and weak regulation, diamond mining has caused environmental devastation, severely damaging the land and water. This irresponsible mining has caused soil erosion and deforestation, and has forced local communities to relocate.

Are Pandora diamonds lab-created?

The biggest portion of the diamond market by far is engagement and bridal. But Pandora isn’t going that route. It’s instead pitching rings, necklaces and bracelets made with lab-created diamonds to women to buy for themselves.

IT IS AMAZING:  How is the Jewellery market segmented?

What is so special about Pandora jewelry?

Pandora bracelets have a unique feature that keeps the beads separated into three sections. There are two beads that don’t move; they clamp on and stay put, keeping the beads on either side of them. These special beads are called clips. There are many to choose from!

Does Pandora use cubic zirconia?

Cubic zirconia is one of the three types of Pandora’s man-made stone assortment, and the stone we use most in our jewelry designs, due to its alluring appearance but also its sustainability value.