Where does a diamond is forever come from?
Origin of “A Diamond is Forever”
The origin of this phrase lies in this marketing tagline coined by a copywriter Frances Gerety at a marketing agency in Philadelphia in 1947. De Beers, a brand, used this tagline to boost its sale of the diamonds after the Great Depression.
Who owns most of the diamonds?
De Beers S.A., South African company that is the world’s largest producer and distributor of diamonds. Through its many subsidiaries and brands, De Beers participates in most facets of the diamond industry, including mining, trading, and retail.
Why do Americans like diamonds?
Ayer conducted extensive surveys of consumer attitudes and found that most Americans thought diamonds were a luxury for the ultra-wealthy. Women wanted their men to spend money on “a washing machine, or a new car, anything but an engagement ring,” Ms.
Are diamonds really worthless?
Diamonds are intrinsically worthless: Former De Beers chairman (and billionaire) Nicky Oppenheimer once succinctly explained, “diamonds are intrinsically worthless.” Diamonds aren’t forever: They actually decay, faster than most rocks.
Where do 60% of the world’s rough diamonds come from?
Russia, Botswana, Canada, Angola, South Africa, the Democratic Republic of the Congo, and Namibia have all been consistently producing over one million carats per year.
Are diamonds rare?
Diamonds are not particularly rare. In fact, compared to other gemstones, they’re the most common precious stone found. Generally, the cost per carat (or weight of a gemstone) is based upon a stone’s rarity; the rarer the stone, the more expensive.
Can you date diamonds?
Diamonds are vastly older than any archeological relic, so carbon dating—which can only date items back to around 60,000 years ago—isn’t possible. … These radioactive isotopes are like tiny, slow-ticking clocks captured in the fabric of a diamond crystal.
Can you burn a diamond?
Yes, diamond can be burned. … Pure diamond consists only of carbon atoms bonded into a dense, strong crystal lattice, so diamond can also undergo carbon combustion. In fact, Antoine Lavoisier first determined that diamond is made out of carbon by burning it and showing that the combustion product was carbon dioxide.